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Advertising for Authors
Getting Started
Join Our Facebook Group
Introduction
What to Advertise
Selecting Your Product
Refining Your Product
Facebook Advertising
Setting Up Your Facebook Business (4:57)
Creating Ad Accounts for Each Series (1:23)
Creating a Pixel for Each Ad Account/Series (2:00)
Setting Up Your Pixel Ad Links (8:19)
Preparing Your Ad Content
Where to Get Ad Copy Ideas (1:52)
Accessing Your Ad Accounts
Starting the Ad Creation
Targeting
Images
Completing Your Ad Set Up
Waiting for Facebook to "Learn" Your Ad
Determining Your Best Ad Segment
Refining Your Audience
When Dialogue Ad Copy Isn't Working
Other Ad Copy Tips and Tricks
Revising Ads for Optimization
When to Kill an Ad and Start Over
Collecting Data to Learn from Your Ads
A Fourth Layer
Social Proof
Scaling Up Ads Successfully
Targeting
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