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Advertising for Authors
Getting Started
Join Our Facebook Group
Introduction
What to Advertise
Selecting Your Product
Refining Your Product
Facebook Advertising
Setting Up Your Facebook Business (4:57)
Creating Ad Accounts for Each Series (1:23)
Creating a Pixel for Each Ad Account/Series (2:00)
Setting Up Your Pixel Ad Links (8:19)
Preparing Your Ad Content
Where to Get Ad Copy Ideas (1:52)
Accessing Your Ad Accounts (4:31)
Starting the Ad Creation (4:09)
Targeting
Images
Completing Your Ad Set Up
Waiting for Facebook to "Learn" Your Ad
Determining Your Best Ad Segment
Refining Your Audience
When Dialogue Ad Copy Isn't Working
Other Ad Copy Tips and Tricks
Revising Ads for Optimization
When to Kill an Ad and Start Over
Collecting Data to Learn from Your Ads
A Fourth Layer
Social Proof
Scaling Up Ads Successfully
Expanding Locations
Retargeting Ads
Other Audience Types
Facebook Ads Work Flow
Troubleshooting Links
BookBub Advertising
Cost Per Click versus Cost Per Impression
Book Bub Ad Image Recommendations
What to Expect with Book Bub Ads
How to Make the Most of Your Ads
Target Method One: Getting the Best Cost Per Click
Target Method Two: Playing the "Long Game"
Troubleshooting Ads (Other Things to Try)
Targeting
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